GUANGZHOU

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POLY ZHONGHUI PLAZA

保利中匯廣場

PROJECT INFORMATION / 項目信息

Developer:HENGXING Group Ltd
Location:Development Zone of Zhanjiang City
Area:62,000m2
Design Scope:Facade,landscape
Time of Design:March 2013
Completion Time:May 2014

發展商/保利房地產(集團)股份有限公司;
專案地點/廣州市天河區;
專案面積/92,000㎡;
設計範圍/公共空間室內設計;
設計時間/2011年10月;
竣工時間/2012年12月

The plaza is situated in the center of Tianhe North CBD, South China International Business District, the starting point of the axis of Guangzhou City. The hardware adopts international standard configuration with the area of eastward and westward double halls reaching beyond 500 m2. Nevertheless, designers position it not as unattainably luxurious, but approachably extraordinary. The design points to a life attitude and a symbol of style and character. Designers bestow fashionable atmosphere on the space with exquisite materials, pure colors and extremely simple design language, and enhance visual effects and enrich spatial levels with swift, rhythmic lighting. Either the trivial and meaningless lines and decorative motives of ornamentation or the cynical postmodernist retro and metaphor exist no more. The pure space brings people a different pleasant experience and an elegant and personalized taste.

保利中匯廣場踞南中國國際商務區天河北CBD核心,廣州城市中軸線始端。其硬體條件採用國際標準配置,東西向雙大堂設計面積超過500平米。而設計師為其定位則不是高不可攀的奢華姿態,而是在平易近人中透出不凡的氣質。它指的是一種生活態度,一種品位和格調的象徵。設計師運用精緻的材料,純淨的色彩與極簡化的設計語言賦予空間以時尚氣息,並借由輕快的燈光效果點亮視覺效果豐富空間層次。無論裝飾主義中瑣碎無謂的線條與裝飾動機,亦或後現代風格裏調侃玩世的復古與隱喻手法都將不復存在,純粹的空間帶給人們的將是一種不一樣的愉悅體驗與優雅,個性的品位。

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